Cruzcampo Cádiz

Cadiz´s Carnaval 2012.

Cruzcampo is one of the most popular brands of beer in Spain. It's very well-recognised throughout the whole country, and is held in particularly high regard in the south of Spain (Andalusia), where it is without doubt the favourite beer of locals, with Andalusians identifying strongly with the beer and feeling that it's something that belongs to them.

For this reason, Cruzcampo launches advertising campaigns each year aimed at the Andalusians, with the brand having a presence at all of the region's local events and festivals and supporting, for example, the Cadiz Carnival, Seville's Feria de Abril, and the Feria de Málaga.

The Cadiz Carnival.
In this instance we wanted to pay homage to the people who make the Carnival possible.

 
 
To the craftsman who builds the floats for the parade.

 
 
To the mother who makes her children's costumes each year.

 
El postulante. To you – you, who make this festival so special.
El romancero. To you – you, who make this festival so special.
Art Director: Eva Janire Francisco.
Ilustrator: Raúl López.

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