Cruzcampo Sevilla

Feria de Abril 2012

The brand
Cruzcampo is one of the most popular brands of beer in Spain. It's very well-recognised throughout the whole country, and is held in particularly high regard in the south of Spain (Andalusia), where it is without doubt the favourite beer of locals, with Andalusians identifying strongly with the beer and feeling that it's something that belongs to them.
 
For this reason, Cruzcampo launches advertising campaigns each year aimed at the Andalusians, with the brand having a presence at all of the region's local events and festivals and supporting, for example, the Cadiz Carnival, Seville's Feria de Abril, and the Feria de Málaga.
 
New Corporate Image /New layout / Photography Art Direction
Recently, the brand has asked us to help rejuvenate its image in the south of Spain, and for this reason we have decided to create a new Corporate Image, to be used in all of Cruzcampo'sbrand communications in Andalusia.
 
We're all friends of our friends' friends
 
We're all beautiful people
We are three generations and one dance
 
We're all friends of our friends' friends
Photography: Alberto G. Puras.

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