Madrid Community

Woman´s balance between family and work. HALF AND A HALFLY!

The purpose of this campaign is to make the community aware of the importance of a woman’s balance between family and work. Times have changed, today’s woman has a family, but also works. Therefore, chores should be divided within the home. SO, HALF- AND- HALF-LY! Half- and- half-ly is a word that we’ve made up, but that everyone understands.
So we decided to start using it.
Half and half-ly!  For a balance between family and work
- I work! - Me too! - And at home, chores are divided HALF- AND- HALF-LY!
Half and half-ly! For a balance between family and work
 - I do a job - I do the same one - Same job, same salary, HALF- AND- HALF-LY! for men and women.
Half and half-ly! For a balance between family and work.
- This is my son - And mine! 
And we asked for a maternal leave HALF- AND- HALF-LY!

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