Queen Sofia Foundation

Banco de Recuerdos ( Bronze Direct Cannes Lions )

Context
Over 100 million people could lose their memory before 2050 if research into a cure for Alzheimer’s does not advance.
 
Idea
To make society aware of what suffering from this disease means, we needed an idea that would become a symbol aimed to fight against Alzheimer’s. We created the first Bank of Memories.
 
Solution
A website where you can save in a drawer those memories you would never imagine you could lose. A written memory, photo or video.
 
Video case. Bank of Menories. 
//Awards//
 
/2012 BRONZE, CANNES Lions Direct.
/ 2012 GOLD, El SOL Advertising Festival (Spanish and Latin American Advertising Communication Festival), DIRECT 
/2012 BRONZE, El SOL Advertising Festival (Spanish and Latin American Advertising Communication Festival), INTEGRATED CAMPAIGN AND INNOVATION 
/2012 BRONZE, El SOL Advertising Festival (Spanish and Latin American Advertising Communication Festival), PROMOTIONAL MARKETING 
/2012 BRONZE, El SOL Advertising Festival (Spanish and Latin American Advertising Communication Festival), INSTITUCIONAL COMMUNICATION.
/2012 GRAND PRIX, AMPE 
/2012 SILVER, AMPE, Multimedia
/2012 BRONZE, FIAP, Direct
/2012 BRONZE, FIAP, Newspaper and RRPP 
/2012 SILVER, AMPE AWARDS 
/ 2012 GOLD EFI AWARDS. Social Campaign.
/2012 SELECTED by CDEC (Spanish Creative Club) for Yearbook 2012 

You may also like

B Class. Mercedes Benz
2010
RGU
2014
Cruzcampo Cádiz
2012
Path for All
2014
Cruzcampo Sevilla
2012
Galp energy
2010
Madrid Community
2010
Back to Top